Our Story
The struggles we see. The work we do.
Disconnected. You've built a life but lost touch with yourself.
Silent pressure. You carry more than you say, and it's wearing you down.
Repeated patterns. Same arguments. Same guilt. No lasting change.
Ready for more. You don't need fixing, you need the tools to lead yourself.
Our mission: to support men of the community.
Supporting men to create positive behaviour change, strengthen relationships and build healthier futures. Across our communities, many men have grown up in environments where emotions were ignored or silenced. To cope, they learned to hide their feelings, abandon their needs and present a version of themselves that felt safe, but wasn't true.
At Amend, we understand these patterns aren't weakness. They're survival. But when survival becomes the only way of living, change can feel unsafe. We work with men who are ready to break that cycle, men who want more than just "getting by." Our programs help men connect with their emotions, develop better relationships and create lasting change for themselves, their families and their communities.
How we do it.
For the men who are serious about change. There's no shortcut to change. The behaviours that once kept you safe are now the ones holding you back. Real growth means unlearning survival patterns, leaning into discomfort, and building a new way of living.
That's why we created The Amend Therapeutic Change Framework™ — a proven, tailored approach that helps men break free from old patterns and build a life they're proud of.
Our impact so far.
8,000+ men engaged across Australia and New Zealand since 2019 through over 200 workshops and programs delivered.
98% feel more in control of their emotions and how they respond under pressure.
90% leave with a deeper belief in themselves, a clearer sense of who they are, and confidence to live in alignment with their values.
97% maintain positive behavioural shifts six months or more after programs.
How Amend started.
A movement born from lived experience, real work and a commitment to change.
Amend didn't begin in a classroom or a boardroom, it started on the ground, in the places most people never go. For years, our founder, Watene "Wa" Waenga, worked inside the spaces where pain hides and potential gets overlooked: child safety, classrooms for disconnected young boys, recovery homes, and communities carrying generations of unspoken trauma.
In 2019, Amend was born from a simple idea; create a place where men could walk, talk, breathe, and finally tell the truth about their lives without judgement or shame. No therapy talk. No pressure. No pretending. Just men standing side by side, breaking cycles that had been passed down for decades.
Those early men's walks grew into circles. The circles grew into a community. And the community grew into a movement. A movement dedicated to helping men make change from the inside out, lead with emotional strength, and create safer homes, relationships and futures for the people they love.
Today, Amend works with men across Australia, New Zealand and beyond; fathers, partners, leaders, young men, and men who grew up without role models all committed to becoming the men they were meant to be.
Amend isn't just a brand. It's a turning point in a man's life. It's a call for change, and rebuild from within.
Wear the message.
Every piece of AMEND merch backs this work and starts the conversations that help men step out of isolation. #IAMSTRONGWHENIASKFORHELP
